BPD BLOG

OF AWESOMENESS!

It’s only a LOGO, Not a whole BRAND!

It’s only a LOGO, Not a whole BRAND!

Now that JANU-WORRY is mostly over and the REAL 2019 begins, let’s deal with an issue most businesses face in the modern era. The idea that having just a logo to do the promoting for you, versus representation of your advertising as a brand through a visual corporate identity is where we will tackle the trade habits & business traits that need to remain in the stone age.

CONTENT – Quality vs Quantity

CONTENT – Quality vs Quantity

Gone are the days of the clunky content and bulky equipment. In this century, content can be created on the move, saving time and space. The adage of quality over quantity rings true when it comes to sharing content on social media. Search engines take social signals...

HOW TO BUILD A STRONG BRAND

HOW TO BUILD A STRONG BRAND

1. PURPOSE Every brand has a message and promise, however we’re in a market where consumers have become smarter with their purchasing decisions, having a well defined purpose - your WHY - will separate you from the rest. 2. POSITIONING Work on differentiating your...

Why Designers Live Longer

Why Designers Live Longer

Science has been slow to investigate the the root cause of the longevity of designers. While no conclusive evidence exists proving designers live longer,  we are sure that it is true; due to the fact that we keep going and going. Why not see the reasons below why we...

Marketing For Dummies

Marketing For Dummies

“What do you mean?” I hear you say. “I know all about advertising!” you say. “I have a logo and a sign and stuff!” Glad you feel that way, a lot of people don’t give a hoot about advertising and marketing and think “If I build it, they will come” (that only works for...

Content Marketing

Content Marketing

The Beauty of Content Marketing From making people beautiful inside and out as a beauty therapist, to working as a Community Management Administrator, who would have thought! Take it from me, these are two different industries, so much so that one may think it is...

Share This