by BPD Advertising | Jan 30, 2019 | Uncategorized
Now that JANU-WORRY is mostly over and the REAL 2019 begins, let’s deal with an issue most businesses face in the modern era. The idea that having just a logo to do the promoting for you, versus representation of your advertising as a brand through a visual corporate...
by BPD Advertising | Dec 13, 2018 | Uncategorized
Gone are the days of the clunky content and bulky equipment. In this century, content can be created on the move, saving time and space. The adage of quality over quantity rings true when it comes to sharing content on social media. Search engines take social signals...
by BPD Advertising | Dec 12, 2018 | Uncategorized
1. PURPOSE Every brand has a message and promise, however we’re in a market where consumers have become smarter with their purchasing decisions, having a well defined purpose – your WHY – will separate you from the rest. 2. POSITIONING Work on...
by BPD Advertising | Oct 11, 2018 | Uncategorized
Leadership means having vision, clarity, energy and most definitely PASSION. It’s about empowering people to perform at the best of their ability in order to fulfil a shared vision. A Leader is one who knows the way, goes the way and shows the way. Important...
by BPD Advertising | Oct 1, 2018 | Uncategorized
The social community management scene can be pretty daunting when you’re a newbie, trust me I know. It felt like being thrown into the deep end! Fortunately for me, I had a handful of patient and helpful colleagues to show me the ropes. Community Management can...
by BPD Advertising | Sep 13, 2018 | Digital, Marketing, Uncategorized
It is a common misconception that social media is just for connecting with your friends and family. Nearly 18 million South Africans are currently signed up or using a social media platforms in 2018 and the trend has been growing by almost 20% since January of 2017....
