It’s only a LOGO, Not a whole BRAND!

It’s only a LOGO, Not a whole BRAND!

Now that JANU-WORRY is mostly over and the REAL 2019 begins, let’s deal with an issue most businesses face in the modern era. The idea that having just a logo to do the promoting for you, versus representation of your advertising as a brand through a visual corporate...
CONTENT – Quality vs Quantity

CONTENT – Quality vs Quantity

Gone are the days of the clunky content and bulky equipment. In this century, content can be created on the move, saving time and space. The adage of quality over quantity rings true when it comes to sharing content on social media. Search engines take social signals...
HOW TO BUILD A STRONG BRAND

HOW TO BUILD A STRONG BRAND

1. PURPOSE Every brand has a message and promise, however we’re in a market where consumers have become smarter with their purchasing decisions, having a well defined purpose – your WHY – will separate you from the rest. 2. POSITIONING Work on...