The Beauty of Content Marketing

From making people beautiful inside and out as a beauty therapist, to working as a Community Management Administrator, who would have thought!

Take it from me, these are two different industries, so much so that one may think it is impossible to move from one to the other but I made it and I love it. Yes, they are different but are they really? Let’s take a look…

Working as a beauty therapist was amazing. By making people feel good about themselves inside and out, I had to be creative.

As a Community Management Administrator, I’m online daily and need to come up with fresh creative content ideas for social media. Do you see the resemblance yet? Unlike beauty therapy, Content Marketing is a lot more challenging!  Content Marketing is a lot like storytelling, humans have told stories for as long as they could speak, it’s just the method that has changed! Our attention will always go to those who tell great stories!

What is Content Media?

If 10 Content Marketing experts were asked to define their field you might receive 10 unique definitions, but they will all likely point back to the same core concept. Content Marketing is a marketing strategy that revolves around the creation, publication and distribution of content to a target audience in order to bring new traffic (and therefore new customers) to such business. Content is something that is to be expressed through a medium, as speech, writing or any of various arts forms that can be delivered via many different media including the Internet, Cinema, Television, Smartphones, Audio, CD’s, Books, E-Books, Magazines and last but not least, Social Media, namely Twitter, Facebook and Instagram among other platforms.

Why Content Media?

Build trust with your visitors!

The more content you create and share with your target audience the clearer it becomes that you are an authority in your field! Make it relevant and make it count!

Build brand awareness!

You can use Content Marketing to significantly increase traffic to your site so you can get consistent, quality leads which changes into money in the bank!

Your visitors will share your content on social networks!

You should aim to create useful content that people want to read, but if you can create content that people can share you’ll be way ahead of the game! Objective: share, share, SHARE!

Give prospects a reason to come back to your website!

When you provide people with helpful and informative content you’re beginning to build a relationship. You become a trusted resource and people return to sites that they know and trust! Objective: Build trust

Generate Leads for Your Business!

This is the big one, so big that it should be number 1. You can’t beat trust and awareness and generating leads is the reason any of us do any marketing at all! Objective: Money in the bank!         

There will always be tactics that produce quick, short-lived spikes in traffic and leads. There will also always be those methods that may have no business impact at all. For us, the case is clear.  Creating content that is valuable for your customer has benefits for your company as well. It’s a WIN-WIN! If you’re struggling to create purposeful content, give us a call – we’re here to help.


Written By: Precious

Bio:  Precious is a Community Management Administrator at BPD Advertising,part of her job is to come up with fresh,creative ideas to use on social media platforms. Ideas that will attract new users to our social platforms is key. Precious is fun, loving, outgoing, sometimes shy but once you get to know her you’ll love her! Always looking for new ideas and willing to learn and help where is necessary!


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