Ever wondered about marketing? Ever wondered where a successful business would be without marketing?

Consider this: A business without marketing is like a ship without sails.

Without a clearly defined marketing strategy which supports a business’s core objectives and goals, it is unlikely that a business will ever meet its desired growth targets.

Marketing is crucial for any business to be successful and to grow to its true potential. Without marketing, potential customers will not know that a given business, or service offering, exists.

Marketing’s core function, whether it be above, below, or through-the-line, is to generate awareness and to provide the end-user with a choice. Once awareness has been created, marketing presents customers with the information they require to make a purchasing decision. A good marketing strategy will utilize the myriad of channels available to generate awareness, create a choice for the customer, and provide leverage of the benefits of a product, or service to funnel a customer through the purchasing decision, to get them to a point where they are ready to part with their hard-earned money for a product or service which makes sense to them. Whether you’re a small start-up, or an established blue-chip company, the purpose of marketing is to truly capture the attention of hundreds, thousands, and possibly even millions of customers and to drive the bottom line.

So, Now what?

I am glad you asked! Let’s have a look at your brand. Is your business instantly recognizable just by looking at your images and logo? No? What have you done to generate awareness? Do you have signage? Are you actively promoting your brand, and your product or service offering, or have you simply designed a logo and are hoping for the best? If you are actively promoting your brand and people still have no idea who you are, it might be time to redesign your brands image. A logo is one of the first things a potential customer sees when engaging with your business. It’s on your signage, your company stationery, and hopefully your company vehicles too.

The use of the correct colours in your logo is where our designers excel. Let me explain. There are a lot of psychological aspects around colours, for example the colour red is a universal symbol of passion, anger, and excitement, red is a popular colour in branding. If you’re looking for a loud, playful, and young brand image, red is an ideal option. For contrast, blue, like the calm seas, blue inspires a sense of calm and spiritual awareness along with the feeling of trust. Blue is n great choice for healthcare and medical brands which are attempting to inspire a sense of calm and healing. On the other hand, deeper blues offer corporate and financial brands a sense of trust, confidence and professionalism. Each colour and tone have its own set of characteristics and associated emotive connotations. Choosing the correct colour for your brand can be a minefield to navigate; fortunately, this is just one aspect of the many expert services BPD Advertising provides!

Now that we’ve covered your core brand identity, let’s get started on different avenues or channels that can be used to let your target market know who you are.

Social media?

What exactly is social media? Is it Facebook or Twitter, or LinkedIn? Instagram perhaps? What about WeChat, WhatsApp, or Telegram? What about 4chan and Reddit?

All the channels mentioned above fall into the broad category of social media, which doesn’t help us much, so it might be a good idea to define what social media actually is. Social media, for all intents and purposes, is any digital channel which enable users to form communities and communicate with each other. Social media is a platform agnostic. If it enables people to come together, form communities, and communicate in a digital format it’s social media. That doesn’t mean that all social media is good for you brand. 4chan, with very few exceptions, it is probably the last place any brand wants to associate itself with. Which social media platform you use, and how you engage on it, is dependent on your business objectives.

To illustrate this point, we’ll use plumbing. Plumbing is the last thing people want to read about on social media. When we need a plumber, we typically need them right now, and we’d rather not know about the smelly ins and outs of their trade. That doesn’t mean that a strong social media strategy can’t be developed for plumbers. Plumbers can start by building their brand in the areas they operate in. They may use paid social media channels to generate awareness of their offering in their areas. In addition, it would make a lot of sense for plumbers to become actively involved in their local community forums on Facebook and WhatsApp and proactively offer their services to people looking for their services. In this manner they’ll be able to communicate with people in direct need of their services.

What about more advertising ideas?

We can assist you with:

  1. Business cards
  2. Google AdWords
  3. Flyers
  4. Billboards
  5. Street pole advertising
  6. Website design
  7. Newspaper ads
  8. TV ads
  9. Radio
  10. And so much more!

As you can see marketing is filled with many tools, it is mainly about generating ideas and creating content to generate awareness and influence purchasing behaviour. To some, marketing is complex and difficult. To us marketing is exciting and comes naturally.

Marketing is a whole different world and continue to grow with the assistance of technology.

I think you will agree that any business needs marketing to grow, there is no magic bullet!


Written By: Shevaun Heeres

Bio:Shevaun is a Finance Co-Ordinator at BPD Advertising, although she has not been with the company very long. She has grown to love the Marketing & Advertising industry. She is a bit shy but is driven to excel in her career.

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